Website & landing page sprint · from $2,000 · 7–10 days

Your business grew.
Your website didn't.

I'm Kara, a product designer in Austin. I build fast, credible websites and landing pages for small businesses, founders, and the service brands they run — sites that actually sound like you and get the call. One focused sprint. No agency. No runaround. Just me.

Get a free website audit See the work
  • UT Austin
  • ex–Capital One
  • Techstars
  • two-time founder
Kara Wang at her desk, mid-laugh, working on a laptop
hi — it's just me. you'll
have my number by day two.

The quiet problem

Your customers are judging you on a website
you haven't really looked at in three years.

It's the first impression you're never in the room for. And for most small businesses I meet, it's quietly turning people away before they ever call.

your-business-name.com
Welcome to Our Website
We are a company that provides quality services to our valued customers since 2009.
Call us: (000) 000-0000 © 2019
what do I click?
there's no obvious next step
last updated
2019
phone's buried.
reviews? nowhere.
  • 01

    It looks frozen in 2014

    Great business, dated site. The mismatch makes people quietly second-guess you.

  • 02

    No one knows what to do next

    Call? Book? Inquire? If it isn't obvious in three seconds, they leave.

  • 03

    It breaks on a phone

    More than half your visitors are on mobile. That's where most sites fall apart.

  • 04

    Your reviews are hiding

    You've earned the trust. The site buries the proof people came to find.

  • 05

    Nothing says "this is real"

    With no real photos, no face, and no story, visitors hedge instead of booking.

Most small businesses don't need a bigger ad budget. They need a website that actually represents them.

The offer

Launch your website
without agency bloat.

A polished, conversion-focused website or landing page, built fast for small businesses and founder-led services — and the creators, consultants, and coaches who need to look credible online now.

A good fit for

  • Founders launching a new offer
  • Creators who need a clean personal or business site
  • Local service businesses
  • Consultants, coaches, and solo operators
  • Early-stage brands that need something polished quickly

Not included

  • Complex web apps or dashboards
  • Full brand identity systems from scratch
  • Large e-commerce builds
  • Custom backend development
  • Unlimited pages or unlimited revisions
  • Ongoing maintenance unless quoted separately

You're hiring real product-design strategy, positioning, and launch experience — sharpened with modern tools, not replaced by them.

For creators & personal brands: View the Creator Monetization Sprint

Limited launch rate · first few projects

Website Sprint

$2,000 launch price

Normally $2,500

What's included

  • Strategy call to clarify the offer, audience, and goal
  • Website structure and section planning
  • Conversion-focused copy direction
  • Custom visual design
  • Responsive build for desktop and mobile
  • Contact form, booking link, or payment CTA setup
  • Basic SEO titles and descriptions
  • Deployment support
  • 2 revision rounds
Get a free website audit See pricing

After payment, you'll receive an intake form to share your business details, references, copy, assets, and launch goals.

The free audit

What you'll get on the Loom I send you.

Send me your site and I'll record a short, honest walkthrough: the five things I look at first, what's working, and the fixes that'd move the needle. No deck, no pitch, no obligation. Just a real read on your site.

1

Is it obvious what to do?

In three seconds, can a visitor tell whether to call, book, or inquire — and how?

2

Does it work on a phone?

Most people meet you on mobile first. If it's hard to tap or read, they're gone.

3

Can people find the proof?

Reviews, credentials, real photos — front and center, not buried three clicks deep.

4

Does it explain why you?

Your story, your work, what makes you different — in plain language, not filler.

5

Is booking effortless?

Fewer fields, fewer clicks, no surprises. Every extra step quietly costs you a customer.

Free · no pitch · no obligation

an honest read
on your site.

Get a free website audit

Before · after

Same business. A site that finally matches.

Before After

Same hotel, redesigned. drag the handle ↔ to compare

Selected work

Three businesses.
Three refreshes.

These are self-directed concept refreshes based on real business types. They show how I think through positioning, trust, and conversion. Client work is available on request.

Concept refresh

The Marisol

Boutique hotel · South Congress, Austin

From "nice photos, no bookings" to a homepage built to fill rooms on the direct site.

Read the refresh
Concept refresh

Maren Aesthetics

Med spa · The Heights, Houston

A site that finally feels as calm and premium as the room you walk into.

Read the refresh
Concept refresh

Juniper Lane

Interior design · Bishop Arts, Dallas

Gorgeous portfolio, invisible inquiry. A refresh that turns browsers into leads.

Read the refresh

An honest fit check

Who this is for — and who it really isn't.

I'd rather tell you now than take your money and disappoint you later.

We'll get along if you're…

  • A boutique hotel, inn, or short-term rental
  • A med spa, aesthetics, or wellness practice
  • An interior designer, builder, or remodeler
  • A salon or local service business with reviews to show
  • A founder who's the face of the thing

Probably not your person if you…

  • Need a large custom software platform engineered from scratch
  • Want unlimited rounds and a retainer relationship
  • Don't have photos, services, or a clear offer yet
  • Are shopping purely on who's cheapest

if that's you — no hard
feelings, truly.

How it goes

Four steps. About two weeks. A site that's live.

01

Audit

I dig into your current site, your goals, and what's quietly losing you customers.

02

Plan & copy

We agree on the shape of it. I write copy that sounds like you and points people to act.

03

Design & build

I design and build the whole thing — fast, responsive, trust-first. You see it as it comes together.

04

Launch & hand off

We go live in 7–10 days. I walk you through everything so you can run it without me.

Pricing

Simple starting points.
No mystery pricing.

Most projects are a Website or Landing Page Sprint. A Brand Starter Kit or Mobile App Design Sprint is there when it's the right fit. Either way, we define the scope together and confirm the number in writing before work begins.

Brand Starter Kit

$1,500

For founders or small businesses who need a clear visual identity before launching.

  • Logo direction
  • Color palette
  • Typography system
  • Visual moodboard
  • Basic brand guidelines
  • Social / launch asset direction
Reserve your spot

50% to start ($750) · balance at delivery

Best starting point

Landing Page Sprint

$2,000

A custom landing page to sell one offer, validate demand, or make your business look real.

  • Up to 5 strategic sections
  • Positioning + page copy
  • Custom responsive design
  • Interactive states
  • Deployment included
  • Domain connection included
  • Basic SEO + analytics setup
Reserve your spot

50% to start ($1,000) · balance at delivery

Mobile App Design Sprint

from$8,000

For founders building or validating a mobile product.

  • Product strategy pass
  • UX flow mapping
  • Core screen designs
  • Visual design system
  • Interactive prototype
  • Developer-ready handoff
Get a quote first

Scoped to your product, then quoted in writing

Best for one focused page or a tight small-business site. Not for complex apps, large ecommerce, or unlimited pages.

How payment works

  1. 1

    Reserve with a 50% deposit. Pay securely through Stripe to lock in your spot and start the clock.

  2. 2

    We confirm scope in writing. The deposit isn't the full price — it's half. We agree on exactly what's included before any work begins.

  3. 3

    Pay the balance at delivery. The remaining 50% is invoiced when your site is ready to launch.

Prefer not to pay upfront? Start with a free audit — no deposit, no obligation.

Get a free website audit

we scope it together — and confirm the number in writing

These are starting prices. If the scope grows, the quote grows too — but only after we agree on it in writing.

Good questions

The stuff you're actually wondering.

Yes, because the scope is fixed and it's just me, so there's no agency telephone game. The clock starts once I have your content and we've agreed on the plan. If you're slow getting me photos, the timeline stretches a little. That's the only catch.
Copy's included — writing it is half of what I do. Photos are easier: I'll tell you exactly what to shoot on your phone, or point you to a great local photographer. And we don't ship stock photos of laptops on desks.
Whatever you can actually run after I leave — usually Webflow, Squarespace, or Framer, depending on how hands-on you want to be. I'll recommend the one that fits how you work, not the one that locks you into me forever.
Those are who I'm best at — service businesses where trust and a clear next step drive the booking. If you're a founder-led business and you're not sure you fit, just send me your site. I'll tell you honestly.
I do every pixel myself: no junior hands, no offshore team, no account manager between us. You'll have my number, and you'll be talking to the person doing the work from start to launch.
I walk you through the whole site so you can update it yourself. You get two weeks of "did this break?" support included. Want me to stick around for ongoing tweaks? We can set that up — but you'll never need a retainer just to change your hours.
Kara Wang on a wooden bridge surrounded by greenery, wearing a Pikachu backpack
yes, that's the
Pikachu backpack.

About me

Why a product designer is redesigning small-business websites.

I'm Kara: born in Texas, a UT Austin grad, formerly a product designer at Capital One, with Techstars in the rearview and two startups behind me that taught me most of what I know.

I spent years making giant companies' products easier to use. Then I watched friends with beautiful little businesses (a hotel, a spa, a design studio) get talked into websites that looked like everyone else's and did nothing for them. That bugged me enough to start this.

So this is the opposite of an agency. It's one designer who's obsessed with conversion and founder stories, who will actually understand your business, and who shows up to a networking event with a Pikachu backpack: approachable, a little chaotic, and weirdly strategic about your bookings.

If you've been burned by a freelancer or an agency before, I get it. Send me your site and let me earn it.

Beyond the website

Need more than a refresh?

The Sprint is my main thing — but I spent years as a product designer before this. Once we've worked together, I can help with the rest of your brand, too.

01

Apps & product design

Web and mobile app design — UX, UI, and clickable prototypes — from someone who shipped it at scale for years.

02

Branding & identity

Logo, color, type, and the small details that make your brand feel like itself everywhere people meet it.

03

Graphic design

Social graphics, decks, menus, signage — on-brand collateral that matches your new site instead of fighting it.

Scoped case by case — just mention it in your audit and we'll talk.

Are you a UX / Product Designer? View the Portfolio Sprint →

No pitch, no obligation — just an honest read on your site, usually back to you within a day.

Let's begin

Send me your website.
I'll tell you what I'd change.

Grab a time, or just tell me about your business below. Either way you'll hear back from me — actually me, not a bot or an account manager.

  1. 1You send me your current site
  2. 2I review the homepage, mobile, trust signals & CTA
  3. 3You get a short Loom with the biggest opportunities
  4. 4If it's a fit, we scope a 7–10 day refresh

Prefer to grab a time?

Pick a slot and we'll talk it through — or just send the form and I'll reply by email.

Pick a time → or email hello@karawang.studio

Send me your current site.

I'll send back a short, honest audit with the first fixes I'd make.

Usually back within one business day.