All work

Bishop + Ivy

Interior design studio Dallas, TX Homepage redesign

A real Dallas studio with lovely work and a site that's quietly getting in its way. I redesigned their homepage to win the right projects.

bishopivystudio.com
The redesigned Bishop + Ivy homepage — hover to scroll through it
real studio,
reimagined.
Industry
Interior design
Location
Dallas, TX
Project
Homepage redesign
The focus
Qualified inquiries
01
The studio

A real studio with genuinely good taste.

Bishop + Ivy is a full-service interior design and architecture firm in Dallas, doing residential, commercial, and historic-preservation work. Their tagline says it well: "designing spaces that inspire."

I found them while looking for studios whose work outshines their website.

02
What I'd change

The taste is there. The homepage hides it.

A few things work against a studio this good: a bright blue utility bar fights the calm brand, the hero headline cuts off mid-sentence, and the lead image doesn't always load, so a first-time visitor lands on half an empty screen.

Under that, the real issue is the same one most design portfolios have: beautiful work, but no clear way in. No sense of what they take on, who they're for, or how to start a project.

a portfolio that doesn't qualify
is just a mood board.
03
The way in

Keep the taste. Add a way in.

The work is the asset, so I'd protect it and build everything else around turning admiration into an inquiry.

  • One calm hero that loads fast and finishes its sentence.
  • Drop the clashing utility bar; let the brand set the tone.
  • A plain "how we work" section that gently qualifies the right clients.
  • A warm "Start a project" inquiry, two taps from any photo.

Same taste, same work. Just a homepage that knows it's there to win the right project.

04
The goal

Here's the one number I'd hold this homepage to.

"More leads isn't the win, better-fit leads is. I'd track the share of inquiries that match their real project size. A site that quietly says 'here's who we're for and where projects start' sells harder than any gallery grid."

Before / after

Their real site, then my concept.

Before · their real site
bishopivystudio.com
The current Bishop + Ivy homepage: a blue utility bar, a headline that cuts off mid-sentence, and a hero image that hasn't loaded.
After · my concept
bishopivystudio.com
Full homepage of the redesigned Bishop + Ivy site — hover to scroll through it

View the full redesign → A complete homepage concept, in their brand. Opens in a new tab.

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Got beautiful work the site doesn't sell?

Send it over. I'll record a free audit and tell you exactly what I'd change first.

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