Olli Health

A hard product, sold to skeptical buyers.

Olli is AI software for home-health agencies. It does medical coding and OASIS review faster and more accurately than doing it by hand. The buyers are agency owners and clinical directors: practical, careful, and tired of "AI" hype.

The tech worked. The brand was the part lagging behind.

"We have $500K. Make us look like a company."

That was the 2023 brief. The first site did its job and helped close early customers. But by the time Olli raised $10M, it was holding them back in enterprise sales. Stock illustrations and a soft startup look don't read as safe to a buyer signing off on compliance.

One system, built to look established.

I kept their purple but turned it into a real four-tier palette, paired it with a clean type system, and cut every stock illustration. In their place: the geometric logo mark and dense, confident numbers.

• Logo, color, and type built as one reusable system.
• Real metrics up front, not marketing adjectives.
• A clear voice: we don't replace coders, we make them faster.
• Handed off so the team could run it without me.